Analisis Peluang Bisnis Konsep English Café di Timoho, Yogyakarta
DOI:
https://doi.org/10.38035/jkmt.v4i2.606Keywords:
analisis peluang bisnis, pola kolaborasi, strategi diferensiasi, kepemimpinan biaya, strategi focusAbstract
Pertumbuhan pesat kafe di Yogyakarta mencerminkan transformasi gaya hidup urban, di mana kafe tidak hanya berfungsi sebagai tempat konsumsi, tetapi juga sebagai ruang sosial dan pembelajaran multifungsi. Kondisi ini membuka peluang kolaborasi lintas sektor antara industri perhotelan dan layanan pendidikan nonformal, sebagaimana terlihat dalam kerja sama antara English Café dan Alive Fusion Dining di kawasan Timoho.
Penelitian ini bertujuan untuk menganalisis peluang bisnis, pola kolaborasi, serta formulasi strategi dalam kemitraan tersebut. Metode yang digunakan adalah deskriptif kualitatif, dengan pengumpulan data melalui wawancara mendalam dan observasi lapangan terhadap para pelaku yang terlibat dalam kolaborasi.
Hasil penelitian menunjukkan bahwa peluang bisnis muncul dari integrasi aktivitas English Café ke dalam ekosistem operasional kafe, yang berdampak pada peningkatan jumlah pengunjung, optimalisasi pemanfaatan fasilitas, serta peningkatan daya tarik usaha. Pola kolaborasi yang terbentuk bersifat simbiosis mutualisme, di mana English Café memperoleh akses lokasi strategis dan efisiensi biaya, sementara Alive Fusion Dining mendapatkan peningkatan arus pelanggan dan stabilitas aktivitas ekonomi.
Berdasarkan temuan tersebut, strategi diferensiasi, kepemimpinan biaya, dan fokus direkomendasikan untuk mendukung keberlanjutan kolaborasi jangka panjang yang saling menguntungkan.
References
Apriyanti, N., & Suryaman, M. (2024). Efektivitas Program Cafe Literasi Siswa Dalam Membangun Kecakapan Literasi Finansial Peserta Didik Sejak Dini. JME Jurnal Management Education, 2(3), 102–107.
Ashta, A. (2023). How Can Fintech Companies Get Involved in the Environment ? Sustainability, 15(1).
Bapperida. (2025). Aplikasi Dataku DIY. https://bapperida.jogjaprov.go.id/dataku/data_dasar/cetak/218-restoran-danrumah-makan
Bentouhami, H., Casas, L., & Weyler, J. (2021). Reporting of “theoretical design” in explanatory research: A critical appraisal of research on early life exposure to antibiotics and the occurrence of asthma. Clinical Epidemiology, 13, 755–767. https://doi.org/10.2147/CLEP.S318287
Bonfanti, A., Vigolo, V., Yfantidou, G., & Gutuleac, R. (2023). Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic. International Journal of Hospitality Management, 109(December 2022), 103416. https://doi.org/10.1016/j.ijhm.2022.103416
Chauhan, C., Kaur, P., Arrawatia, R., Ractham, P., & Dhir, A. (2022). Supply chain collaboration and sustainable development goals ( SDGs ). Teamwork makes achieving SDGs dream work. Journal of Business Research, 147(March), 290–307. https://doi.org/10.1016/j.jbusres.2022.03.044
Consultancy, E. (2023). Pasar Pembelajaran Bahasa Inggris. https://exactitudeconsultancy.com/id/reports/37271/english-language-learning-market
Decker-lange, C., Lange, K., & Dhaliwal, S. (2022). Exploring Entrepreneurship Education Effectiveness at British Universities – An Application of the Method World Caf e. Entrepreneurship Education and Pedagogy, 5(1), 113–136. https://doi.org/10.1177/2515127420935391
Dinata, A. P. (2023). INCREASING LOYALTY THROUGH SATISFACTION AT COFFEE SHOPS. Jurnal Multidisiplin Indonesia, 2, 3594–3605.
Farica, T., & Renwarin, J. (2022). MENINGKATKAN KINERJA KARYAWAN MELALUI KERJASAMA TIM DAN KOMUNIKASI TIM PADA PT. MAB. Journal of Economics and Business UBS, 11(1), 79–87.
Hendriyani, I., & Sains, U. (2024). Positioning Strategy of English Cafe as Cafe Course Concept to Compete Other English Institutions in Semarang. EDUJ : English Education Journal, 2(1), 75–85.
Ibrahim, F. E., Djuhartono, T., Sodik, N., Indraprasta, U., Guru, P., & Indonesia, R. (2021). Pengaruh kerjasama tim terhadap kinerja karyawan di pt lion superindo. Jurnal ARASTIRMA, 1(2), 316–325.
Klein. (2021). Beyond interdisciplinarity: Boundary work, communication, and collaboration. Oxford University Press.
Konopik, J., Jahn, C., Schuster, T., Hoßbach, N., & Alexander, P. (2022). Mastering the digital transformation through organizational capabilities : A conceptual framework. Digital Business, 2. https://doi.org/10.1016/j.digbus.2021.100019
Kumar, S., Sureka, R., Marc, W., Mangla, S. K., & Goyal, N. (2021). What do we know about business strategy and environmental research ? Insights from Business Strategy and the Environment. Business Strategy and the Environment, 30(8), 3454–3469. https://doi.org/10.1002/bse.2813
Kusumaningsih, D., Wibawa, S. A., & Lestari, T. (2024). Mengapa guru bahasa Inggris mengajar bahasa Indonesia ? Pendapat siswa EFL tentang bahasa Indonesia di kelas. Jurnal Penelitian Tindakan Kelas, 1(3), 195–203.
Leinonen, J., Bak, G., Valeri, M., & Lecturer, S. (2022). How social media practices shape family business performance : The wine industry case study. European Management Journal, 40(July 2021), 360–371. https://doi.org/10.1016/j.emj.2021.08.003
Li, W., Sun, Y., & Gao, Y. (2022). Relationship between green entrepreneurship orientation , integration of opportunity and resource capacities and sustainable competitive advantage. Frontiers in Psychology, December, 1–14. https://doi.org/10.3389/fpsyg.2022.1068734
Lierop, M. E. A. Van, Meijers, J. M. M., Rossum, E. Van, Rutten, J. E. R., Lürken, T. T., & Zwakhalen, S. M. G. (2022). How to establish workplace learning in long ‑ term care : results from a World Café dialogue. BMC Nursing, 1–12. https://doi.org/10.1186/s12912-022-00999-8
Marwah. (2021). Efektivitas Belajar Daring di Coffee Shop. Jurnal Administrasi Dan Manajemen Pendidikan, 2(1), 183–202.
Mclaney, E., Morassaei, S., Hughes, L., Davies, R., Campbell, M., & Prospero, L. Di. (2022). A framework for interprofessional team collaboration in a hospital setting : Advancing team competencies and behaviours. Healthcare Management Forum, 35(2), 112–117. https://doi.org/10.1177/08404704211063584
Mercader, V., Galv, E., & Ravina-ripoll, R. (2021). A Focus on Ethical Value under the Vision of Leadership , Teamwork , Effective Communication and Productivity. Journal of Risk and Financial Management, 14(1), 522.
Muktamar, A., Hartono, K., Faisal, & Sukena. (2024). Pengaruh Kinerja Pegawai Terhadap Kualitas Pelayanan Kepada Masyarakat Pada Kantor Kelurahan Watallipue Kecamatan Tempe Kabupaten Wajo. PRECISE: Journal of Economic, 3(1), 91–104.
Nindhita, V., & Arifin, A. (2024). Analisis Faktor Penyebab Fenomena Ngopi Dalam Budaya Work From Cafe: Studi Perilaku Konsumen. Journal of Social, Culture, and Language, 2(2), 25–32.
Ongere, A. D., & Muturi, W. (2022). EFFECT OF COST LEADERSHIP STRATEGY ON THE PERFORMANCE OF BEVERAGES COMPANIES IN NAIROBI, KENYA. International Journal of Social Sciences and Information Technology, 8(10), 66–73.
Pervin, N., Mokhtar, M., Pervin, N., & Mokhtar, M. (2022). The Interpretivist Research Paradigm : A Subjective Notion of a Social Context The Interpretivist Research Paradigm : A Subjective Notion of a Social Context. IRMARS, 1(2), 419–428. https://doi.org/10.6007/IJARPED/v11-i2/12938
Rubin, & Guth. (2023). The guide to COIL virtual exchange: Implementing, growing, and sustaining collaborative online international learning. Taylor & Francis.
Taherdoost, H. (2022). What are Different Research Approaches? Comprehensive Review of Qualitative, Quantitative, and Mixed Method Research, Their Applications, Types, and Limitations. Journal of Management Science & Engineering Research, 05(01), 53–63.
Thi, O., Vu, K., Duarte, A., Martens, W., Do, L., Ha, T., & Duc, T. (2022). International Journal of Hospitality Management Hospitality and tourism development through coffee shop experiences in a leading coffee-producing nation. International Journal of Hospitality Management, 106(July), 103300. https://doi.org/10.1016/j.ijhm.2022.103300
Ulas, M., Adilogullari, İ., & Şenel, E. (2025). Qualitative analysis of elite football players’ causal attribution to not playing: A perspective of attribution theory. Plos One, 20(6 JUNE), 1–16. https://doi.org/10.1371/journal.pone.0325174
Whittington. (2023). Collaboration and partnership in context. In Social Work. Routledge.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Muhammad Fauzan Hartono, Nandang Nandang, Tika Koeswandi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak cipta :
Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:
- Hak cipta pada setiap artikel adalah milik penulis.
- Penulis mengakui bahwa JKMT berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
- Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di JKMT.
