Digitalisasi Model Bisnis Berkelanjutan untuk UMKM Pindang Indonesia: Kerangka Konseptual Berbasis Arketipe untuk Ekonomi Biru

Authors

  • Harlis Setiyowati Universitas Budi Luhur, Jakarta, Indonesia
  • Melitina Tecoalu Universitas Matana, Tangerang, Indonesia
  • Muhammad Alfathan Harriz Universitas Matana, Tangerang, Indonesia
  • Luh Putu Puji Trisnawati Universitas Pradita, Tangerang, Indonesia

DOI:

https://doi.org/10.38035/jkmt.v4i2.816

Keywords:

Arketipe Model Bisnis Berkelanjutan, Business Model Canvas, Ekonomi Biru, Indonesia, Pindang

Abstract

Penelitian ini mengembangkan kerangka konseptual berbasis arketipe untuk digitalisasi usaha mikro dan kecil pindang dalam ekonomi biru Indonesia. Melalui sintesis teori, kerangka ini mengintegrasikan Business Model Canvas, arketipe model bisnis berkelanjutan, serta logika penciptaan, penyampaian, dan penangkapan nilai, berlandaskan kebijakan dan bukti empiris UMKM. Model bisnis pindang dipetakan ke dalam tiga logika nilai: tradisional-relasional, terintermediasi-platform, dan terintegrasi-data, lalu didiagnosis menggunakan delapan arketipe berkelanjutan. Lima proposisi empiris menghubungkan kapabilitas digital pemilik, kemitraan institusional, infrastruktur digital, dan peran gender dengan lintasan digitalisasi. Tiga konfigurasi praktis menunjukkan kombinasi arketipe yang dapat dipertahankan oleh produsen kecil. Kerangka ini adalah aplikasi perdana arketipe model bisnis berkelanjutan pada industri pindang, yang pertama mengaitkan pergeseran logika nilai dengan rekonfigurasi arketipe, serta pertama kalinya menerjemahkan kebijakan ekonomi biru dan aspek gender menjadi proposisi empiris di sektor pangan tradisional.

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Published

2026-07-12

Issue

Vol. 4 No. 2 (2026): Jurnal Kewirausahan dan Multi Talenta (April - Juni 2026)

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Copyright (c) 2026 Harlis Setiyowati, Melitina Tecoalu, Muhammad Alfathan Harriz, Luh Putu Puji Trisnawati

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