Menuju Pengembangan UMKM Cerdas: Model Konseptual yang Mengintegrasikan Business Intelligence dan Pendampingan Kewirausahaan

Authors

  • Imanuddin Hasbi Universitas Telkom, Bandung, Indonesia
  • Putu Nina Madiawati Universitas Telkom, Bandung, Indonesia
  • Arry Widodo Universitas Telkom, Bandung, Indonesia
  • Maniah Universitas Logistik & Bisnis Internasional, Bandung, Indonesia
  • Syafrial Fachri Pane Universitas Logistik & Bisnis Internasional, Bandung, Indonesia

DOI:

https://doi.org/10.38035/jmpd.v4i4.840

Keywords:

Pendampingan kewirausahaan, Business intelligence, Pengembangan UMKM, Model konseptual, Modal sosial

Abstract

UMKM merupakan pilar pembangunan ekonomi inklusif namun menghadapi keterbatasan modal, kapasitas manajerial, dan adopsi digital. Lembaga pendampingan kewirausahaan berperan penting, tetapi literatur pendampingan dan business intelligence (BI) berkembang terpisah. Artikel ini mengusulkan model Intelligent MSME Development (IMD), kerangka konseptual yang mengintegrasikan teori experiential learning dan modal sosial dengan kapabilitas BI. Model ini mencakup empat konstruk praktik pendampingan, kapabilitas BI, keputusan berbasis data, dan hasil pertumbuhan UMKM yang dihubungkan melalui lima proposisi. Kapabilitas BI diposisikan sebagai moderator dan mediator, memperkuat hubungan pendampingan pertumbuhan serta menyalurkan pengaruh melalui keputusan berbasis data. Modal sosial, berupa kepadatan jaringan alumni–mentor–mitra, diajukan sebagai kondisi batas. Dikembangkan melalui sintesis teori dengan studi kasus lembaga pendampingan UMKM, model ini memperluas teori pendampingan dengan dimensi analitik data dan menawarkan indikator terukur bagi transformasi digital program UMKM. Sebagai kontribusi konseptual, model ini belum diuji empiris; agenda penelitian metode campuran diuraikan untuk validasi mendatang.

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Published

2026-10-09