Peran Kapabilitas Digital Organisasi Dalam Memperkuat Penciptaan Nilai Bisnis pada Usaha Kecil

Authors

  • Wisnu Yuwono Universitas Internasional Batam, Riau Islands, Indonesia
  • Vincent Universitas Internasional Batam, Riau Islands, Indonesia
  • Dewi Khornida Marheni Universitas Internasional Batam, Riau Islands, Indonesia

DOI:

https://doi.org/10.38035/jmpd.v4i4.854

Keywords:

Difusi teknologi, orientasi keberlanjutan, kapabilitas digital, penciptaan nilai bisnis, usaha kecil

Abstract

Usaha Kecil (UK) punya peran penting dalam roda perekonomian Indonesia, tapi seringkali kesulitan untuk mengikuti perkembangan teknologi digital dan menerapkan praktik bisnis yang berkelanjutan. Penelitian ini bertujuan untuk menguji seberapa besar pengaruh adopsi teknologi baru dan orientasi keberlanjutan terhadap penciptaan nilai bisnis pada Usaha Kecil, dengan melihat sejauh mana kemampuan digital organisasi memperkuat hubungan tersebut. Metode yang digunakan adalah survei kuantitatif terhadap 200 pelaku UK di Indonesia yang sudah menggunakan teknologi digital dan memiliki kesadaran keberlanjutan. Data dianalisis dengan teknik Partial Least Square Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS 4. Hasil penelitian membuktikan bahwa: (1) adopsi teknologi baru memang berpengaruh positif terhadap terciptanya nilai bisnis; (2) orientasi keberlanjutan juga berpengaruh positif terhadap penciptaan nilai bisnis; (3) kapabilitas digital organisasi memperkuat pengaruh adopsi teknologi terhadap nilai bisnis; dan (4) kapabilitas digital organisasi juga memperkuat pengaruh orientasi keberlanjutan terhadap nilai bisnis. Dari sini dapat disimpulkan bahwa kemampuan digital tidak hanya sebagai alat, tetapi sebagai penguat yang membuat teknologi dan keberlanjutan lebih berdampak bagi UK. Penelitian ini diharapkan bisa menambah khazanah keilmuan di bidang manajemen teknologi dan bisnis berkelanjutan, sekaligus memberi panduan praktis bagi UK dalam menyusun strategi yang mengintegrasikan teknologi, keberlanjutan, dan kemampuan digital.

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Published

2026-10-20

Issue

Vol. 4 No. 4 (2026): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2026)

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Copyright (c) 2026 Wisnu Yuwono, Vincent, Dewi Khornida Marheni

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